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Research reports

Qualitative research on Snuggles tv advertising demonstrations

The primary objective of this research was to exploremothers' reactions to five alternative Demonstrationsequences as integral parts of a launch commercial forSnugglers. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 13, 1973
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Citation

, C. (1973a, August 13). Qualitative research on Snuggles tv advertising demonstrations. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-snuggles-tv-advertising-demonstrations


Research papers

Qualitative research on new press advertisements for 'Vedra'

A further series of press advertisements have beenprepared by Masius, Wynne Willimas & D'Arcy MacManus to be tested in order to select those tobe used for a follow-up campaign.The objectives of the research reported here were:1. To check out...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 7, 1973
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Citation

, C. (1973a, August 07). Qualitative research on new press advertisements for 'Vedra' . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-press-advertisements-for-vedra-


Research reports

Qualitative research on Omo lemon and non-lemon advertising concepts

This report sets out the results of two pieces of QualitativeResearch on Omo Advertising concepts. Both parts involveda similar sample and research design, and both involvedassessing reactions to some advertising concepts on...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1973
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Citation

, C. (1973a, August 03). Qualitative research on Omo lemon and non-lemon advertising concepts. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-omo-lemon-and-non-lemon-advertising-concepts


Research reports

Whitebread Super Premium Pale Ale name and pack concept testing

The concept researched is intended to be a premium beer,selling in its own right as a special (occasional) brew inthe 30-40p price range, to be respected by beer drinkersand adding prestige generally to Whitbread products. The objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1973
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Citation

, C. (1973a, July 31). Whitebread Super Premium Pale Ale name and pack concept testing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/whitebread-super-premium-pale-ale-name-and-pack-concept-testing


Research reports

Qualitative research on Soft Moist cat food

This research was conducted to determine cat owners'reactions to the concept of soft moist cat food andto the packaging of such a product. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1973
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Citation

, C. (1973a, July 31). Qualitative research on Soft Moist cat food. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-soft-moist-cat-food


Research reports

Qualitative research on Right Guard anti-perspirant powder

The present research was undertaken to obtain background information on attitudes and opinions of aerosol deodorants/antiperspirants in general and of powder versions in particular. A powder version of Right Guard and the standard version was placed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 13, 1973
×

Citation

, C. (1973a, July 13). Qualitative research on Right Guard anti-perspirant powder. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-right-guard-anti-perspirant-powder


Research reports

Key 7 alternatives for test marketing

In response to consumer criticism found in previous researchof the 'inconvenience' of the Individual Sachets forfamily usage, a bulk jar was produced and tested. Researchindicated a need for both the sachet and jar. However,the jar has encountered...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1973
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Citation

, C. (1973a, July 03). Key 7 alternatives for test marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/key-7-alternatives-for-test-marketing


Research reports

Existing brands and new propositions

This report is concerned with one of a series ofresearch projects devoted to examining reactionsto new propositions involving configuration changesfor existing brands. The current research relatesto new propositions for Park Drive Tipped andPark...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Existing brands and new propositions . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/existing-brands-and-new-propositions-


Research reports

Depth research on high impact toothpaste

The research was conducted in order to probe the high impacttoothpaste users' attitudes towards persistent flavorsand the perceived relationship between persistent flavours, freshness and breath protection.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
×

Citation

, C. (1973a, July 01). Depth research on high impact toothpaste. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/depth-research-on-high-impact-toothpaste